Trademark law
A trademark is the way to distinguish yourself from competitors and emphasize the quality of your products and services. Half the work goes into creating, registering and maintaining a trademark. More and more companies are realizing that consciously dealing with and building up a trademark is crucial to a business. A statement by the director of Mars gives us a good indication of the value of a strong trademark: "If all our product locations worldwide were to burn down that would not be as bad as the loss of our trademark."
Hortis Holland helps build the trademark you stand for and helps you to increase the chance of a successful result.
The trademark
A trademark can consist of one or more letters, words or images, and is used to promote products and/or services. A trademark is also a sign that distinguishes your products or services from those of other companies. This makes trademarks an essential link in current day marketing and business operations. In view of the fact that generally high investments are required to build a strong trademark, many companies opt to protect a trademark.
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